The blogosphere is now 60 times larger than it was three years ago. Technorati.com now tracks 35 million blogs, with a new blog being created every second of every day.
The Boston Globe currently has an article on the eight great career benefits of blogging. Here is a short excerpt—to read the entire article click here.
Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.
Ben Day blogged his way into a career as a high-earning software consultant while maintaining the freedom to schedule frequent jam sessions and performances as a keyboard player.
Blogging gave him the opportunity to stand out enough to support the life he envisioned for himself. ”For your career, a blog is essential,” says Phil van Allen, a faculty member of the Art Center College of Design in Pasadena.
”It’s the new public relations and it’s the new home page. Instead of a static home page, you have your blog,” he said. It’s a way to let people know what you are thinking about the field that interests you.
Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google’s system works in such a way that blogs that are heavily networked with others come up high in Google searches.
And coming up high is good: ”People who are more visible and have a reputation and stand for something do better than people who are invisible,” says Catherine Kaputa, branding consultant and author of ”Blogging for Business Success.”
But pick your topics carefully and have a purpose. ”The most interesting blogs are focused and have a certain attitude,” says van Allen. ”You need to have a guiding philosophy that you stick to.”