The Winona Lake, Ind., artisan pottery business, MudLOVE, has initiated an effort to raise funds that will help ICDI (Integrated Community Development International) regain some of their property that has been taken in recent looting in the Central African Republic. Termed “Pump Water Not Bullets,” the initiative will see 50 percent of proceeds from the sale of “water” and “peace” wristbands, along with limited edition t-shirts and stickers, to ICDI. A story at StaceyPageOnline tells the details. A portion of the story appears below. Click here to read the entire story.
MudLOVE, an artisan ceramics business based in Winona Lake, desires to influence change by remaining committed to their business model based on radical giving. At least 20 percent of all sales are donated to charity in order to improve lives in communities around the world.
For the next month, this Hoosier business is selling “peace” and “water” wristbands, and limited edition “Pump Water Not Bullets” T-shirts and stickers to raise awareness of recent conflict in Africa and help save lives. On these items, 50 percent will go directly to help address this crisis situation.
MudLOVE felt compelled to launch this campaign when, on March 25, a coalition of rebel groups effectively seized control of Bangui, the capital city of an already impoverished country, the Central African Republic. Homes and businesses have been looted, and people suffer from lack of medical supplies, food and clean water.
In the wake of fighting and looting, the United Nations pleads for international assistance as this becomes a humanitarian crisis, affecting 4.6 million people.
MudLOVE’s campaign aims to help ICDI address this crisis in Central Africa. The need is great. Rebels looted two main ICDI offices and stole specialized vehicles and supplies. In order to help ICDI get back to work, MudLOVE decided to launch this campaign and take their partnership with ICDI, and the meaning of LOVE to a deeper level.
All limited edition products are available on the MudLOVE website and awareness can be promoted through online blogs, Twitter, Instagram and Facebook.
