Bart Blair, director of communications and project support at Assist Church Expansion, has provided these tips for better church communication during COVID-19.
By now, your church has moved or is in the process of moving to some sort of online expression for your weekend service. For a lot of churches, this has been a pretty steep learning curve. And it’s also come with a new set of challenges with regards to communicating effectively to your church family. I want to give you three practical things that you can do to clarify your communication during COVID-19.
1. COVID-19 Button on Your Homepage. Now, ordinarily, I would tell you that the most important element on the homepage of your website is a “plan a visit” button. But right wow, that’s pretty much a useless tool. Right now, the most important feature of your homepage is COVID-19 button; a simple, clear call to action that helps your Web site visit or know exactly where they need to go for the latest information about your church during COVID-19. Make sure the button is easy to see, above the fold and labeled clearly. If your church website typically has a lot of activity on the home page. Things like pop ups, sliders or videos. Today would be the day to turn those features off. Remove all distraction. Lead every website visitor to the same call to action.
2. COVID-19 Landing Page. Most churches that are in a position that need revitalization and restart are looking for a shepherd or teacher. Both of those giftsThe second thing that you need to do is to create a landing page on your website that contains no other information other than what’s happening with your church during the COVID-19 public gathering ban – a one-stop shop for information.
And there are four specific elements that need to be highlighted on that page.
- How to watch your weekend service online.
- How to give online.
- Details of any midweek engagement you’re planning.
- How to get help if help is needed.
Let’s not forget that the primary function of the church is not a Sunday morning worship service. And although we’re putting a lot of time and effort and energy into bringing worship and teaching to an online platform, there are gonna be many opportunities during this crisis to serve the people in our community physically, materially and spiritually. This shouldn’t be an afterthought, but should be a primary focus for our ministry. .
3. Pin a Post to the Top of Your Facebook Page. The third practical thing that you can do to clarify your communication during COVID-19 is to pin a post to the top of your Facebook page with information about your online services and a link to your COVID-19 landing page. Use a graphic. Keep it simple, but make it clear. You don’t need to get fancy or overly creative. Just be clear. In times like these, clarity always trumps creativity.
REVIEW. The three things that you can do to clarify your communication during COVID-19:
- Add a COVID-19 button to your homepage that links to your COVID-19 Landing Page
- Create a COVID-19 Landing Page on your website.
- Pin a post to the top of your Facebook page pointing back to your COVID-19 Landing Page.